PET Project: Coke's Big Recycling Plant

Roughly 75 percent of plastic soda and water bottles end up in landfills, by some estimates. What a waste. We could argue about whether to blame lazy consumers, governments that fail to promote recycling, or the beverage industry. We could debate whether bottle bills will solve the problem. (They won't, by themselves.) We could try to persuade people to give up bottled water. (They won't.) Or we could look for market-based solutions, and see if they have the potential to scale.
That's what the The Coca-Cola Co. is doing. This week, Coke stages a grand opening for the world's largest bottle-to-bottle recycling plant in Spartanburg, S.C. (The plant's been running at less than full capacity for months.) The facility is a $60 million joint venture of Coke and the United Resource Recovery Corp. (URRC), which calls itself the world leader in transforming waste bottles into new ones. URRC has a patented process for recyling food and beverage containers made of polyethylene terephthalate, or PET.
The plant will have the capacity, when fully operational, to produce 100 million pounds of recycled PET plastic chips—enough to produce 2 billion 20-ounce bottles of Coke or Dasani or whatever.