Blame recession cuts. Pizza Hut is slicing the "pizza" from its store name on its boxes and some store signs. The fast food chain will now brand some stores as "The Hut."
However, contrary to earlier reports, the iconic chain won't be changing its name, a Pizza Hut spokesman said Friday. The boxes and some store signs will say "The Hut." Others will retain the Pizza Hut name.
Pizza Hut has recently expanded its menu beyond pizza to include pasta, giving it some reason to alter its branding. The name change as an attempt to transform its stores into hip hangouts. There are more than 10,000 Pizza Huts worldwide.