Monday, August 3, 2009
1996 - Pepsi Concorde - F- BTSD
As its market shares were eroding on the soft drinks market, the US company Pepsi Cola undertook a major re-branding project of $500 million US which would be unveiled in 1996 after about two years of work. Pepsi thus started to look around for a awesome and effective manner to advertise its new brand style and enhance its sales. It was eventually decided to have an advertisement operation involving the Concorde.