Monday, August 3, 2009

1996 - Pepsi Concorde - F- BTSD

As its market shares were eroding on the soft drinks market, the US company Pepsi Cola undertook a major re-branding project of $500 million US which would be unveiled in 1996 after about two years of work. Pepsi thus started to look around for a awesome and effective manner to advertise its new brand style and enhance its sales. It was eventually decided to have an advertisement operation involving the Concorde.
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1 comment:

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