![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIWNj76_bCBqcjabCljijEcBn9sBWPmN1MIwhY0n18_rcie6iFfClalKx3RFcQOJjaKxA2Ilg_b-MR1kzQu4UJXQ44LQj8C1zhqHzFNeqsV4myFLPEk2lJt9yWAzYLDv-8n4KGZlxkQ70/s400/pepsi6.jpg)
As its market shares were eroding on the soft drinks market, the US company Pepsi Cola undertook a major re-branding project of $500 million US which would be unveiled in 1996 after about two years of work. Pepsi thus started to look around for a awesome and effective manner to advertise its new brand style and enhance its sales. It was eventually decided to have an advertisement operation involving the Concorde.
.
.